Your filter must be appropriate and meet Snapchat’s filter submission guidelines. Your PNG should be less than 300KB and have a resolution of 72 dpi and 1080 x 2340 pixels.Īny images you upload for use in Snapchat Geofilters must be PNGs under 300KB with resolution of 72 dpi and 1080 x 2340 pixels. Images you add to the filter need to be PNGs with transparent backgrounds. When designing a filter for your business, you have access to several templates from Snapchat, but you can also upload your own images and designs. You’ll have to submit your business’s name for this purpose and ensure you have all of the necessary permissions. These filters have a “Sponsored by” label at the bottom of the screen. Personal filters cost less than business filters they create temporary geofilters that anyone can share for personal events, such as weddings and parties, and other purposes, as long as they don’t promote a business’s brand.Ī business filter is meant for companies that want to create a filter with their branding to use for promotional purposes. In the Filters menu, you can design a filter for either personal or business use. Users can also share individual moments with special filters, such as going out with friends for lunch or parties.
Snapchat geotag template free#
Community filters are free and showcase cities, neighborhoods, schools and landmarks. You’ll see choices for “Community Filters” and “Filters” next to option for lenses and Snapchat ads. Go to Snapchat’s Geofilter site.įirst, pick which category of geofilters you want. How do you make your own Snapchat filters?įollow these simple steps to make your own Snapchat Geofilter: 1. Presumably, this geofilter – which was available in the vicinity of any Taco Bell – drove a lot more hungry people to their nearest Taco Bell location. On the somewhat more horrifying side of things, Taco Bell’s old taco Snapchat Geofilter went so viral that countless internet users were reminded that Crunchwrap Supremes exist. Graphic designers can often sketch them in just a few hours, and the Snapchat interface makes it easy to transform your design into a functioning filter. Snapchat Geofilters don’t have to be complex. Few marketing approaches are so inexpensive yet effective. As you’ll see later in this article, Snapchat Geofilters cost extremely little – sometimes, not even double-digits. The result is quick, simple engagement with your local audience. If you set the center of your geofilter’s radius as your storefront, then any time someone within that radius goes to use a Snapchat effect, they’ll see your company’s filter. Since Snapchat Geofilters are only available to Snapchat users within a certain proximity of a given point, they’re excellent for local marketing. Snapchat Geofilters can help small businesses achieve the following social media marketing goals: This distinction is where these filters’ marketing power comes into play. The filter’s location restrictions mean that all geofilters are only available to people within a certain radius of a given location. What are Snapchat Geofilters?Ī Snapchat Geofilter is a location-restricted visual effect that Snapchat users can add to photos or videos they take through the app. Fortunately, setting up a Snapchat Geofilter is easy and affordable.
Most of the filters you typically see are made by Snapchat and are universal to all users, but you may have noticed some that are specific to your location, whether it’s a city or other public space.īusinesses can also have their own filters, making Snapchat a great marketing tool to not only impress customers but also get them sharing your brand and place of business with their Snapchat followers. Snapchat is known for its fun, creative and sometimes goofy filters that users can add to spice up their selfies and make shareable videos. This article is for entrepreneurs who want to leverage Snapchat geofilters to improve their local reach and drive new customers to their business.Follow the steps below to create your own Snapchat geofilter that can help support your local marketing efforts on a budget.Local marketing is extremely important to brick and mortar businesses that can benefit from improved foot traffic.Snapchat geofilters support business marketing efforts by identifying local users and potential customers.
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